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            1. 总监之路—包装设计教程 > 1.1.1 图录树创意法在包装设计中的特点及运用(1)

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              本节介绍

              包装设计特点、图录树创意法三大基础要素的主要讲解

              精彩笔记
              提示:点击笔记时间可继续观看
              小草在校
              笔记时间: 23:57  
              产品个性(品牌个性):产品背景、产品定位、产品产地、三个方向分析
              3天前
              小草在校
              笔记时间: 21:16  
              行业共性分析:市场现状、竞争对手、产品属性,三个方向分析
              3天前
              小草在校
              笔记时间: 17:00  
              产品个性均出自物质需求和精神需求
              3天前
              小草在校
              笔记时间: 16:58  
              国内现阶段只有10%的品牌具有满足精神需求的意识或能力。也就是说方向潜能巨大
              3天前
              小草在校
              笔记时间: 12:26  
              包装如何做到吸引消费者:1.基本造型、2.图案插画、 3.排版色彩、 4.工艺材质、
              3天前
                 
              • 教程目录
              • 教程素材
              • 教程点评
              第一章:图录树创意法在包装设计中的运用
              第二章:包装设计基础知识
              第三章:包装设计的创意来源
              第四章:包装设计六要素
              第五章:包装设计实战一(普洱茶包装设计)
              第六章:包装设计实战二(三个综合案例)

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